Four Winds Festival rehearsal days

Event marketing Four Winds Festival

Holland Alexander event marketing for Four Winds Festival and The Way the Winds Blow

Holland Alexander’s client the Four Winds Festival are getting ready for their festival and performances this week. The tents went up earlier this week. Don’t they look magnificiant? The festival is on the 25th & 26th June. More information is available on

Tigers Captain Opens Recruitment Event





Leicester Tigers captain and New Zealand Centre Aaron Mauger will be opening tonight’s recruitment event at Sytner’s Grove Park contact centre. Due to growth, Sytner has created six jobs at their national BMW & MINI contact centre in Leicester.

Job hunters at the event which runs from 4pm to 7pm will be able to meet the team at reservations centre and gain information on the new roles and opportunities.

The new jobs will suit anyone looking for an exciting challenge as part of a successful team. If you are self motivated, customer focused and energetic, Karin Hardy, Regional Divisional Manager for Sytner says this could be just the job for you.  

The key responsibilities include giving really great first telephone impressions to Sytner customers, handling aftersales enquiries and reservations and following up enquiries and sales opportunities.

Jaz Hans, 39, joined the reservation centre in June this year as a Reservations Advisor and hasn’t looked back. Hans said “I had been out of work and applied for a job at the reservations centre and was immediately successful. My job involves taking inbound telephone calls and booking in services for BMW and Mini for 14 dealerships which keeps me busy. I enjoy my job and at Sytner you are encouraged to be responsible for your own progression with support always on hand.”

The jobs have been created due to a sustained period of growth for Sytner across the UK, bucking the trend for the motor trade sector. The Sytner Group is the UK’s leading retailer of new and used prestige cars, achieving 6th position in The Sunday Times ’20 Best Big Companies to Work For’ award.

To find out what it is like working in the fast lane please register your attendance at the recruitment event on Tuesday, 10th November by contacting Kerry Meadows at Sytner on email: or telephone 0797 7991 675.



  1. Sytner has proved to be a ‘really great place to work’ and aims to be the best motor retailer in the UK.  Melvin Rogers, Head of Human Resources at Sytner said “We are determined to make the Sytner Group the best company to work for. These commitments are comprehensive and exacting and are designed to ensure we can achieve our aim.”

“We offer a challenging and rewarding environment with excellent career development opportunities and are proud to be recognised as a Sunday Time Top 20 Best Big Companies to Work For.”

  1. All Sytner employees are given a unique induction by the group when they join and are introduced to the ‘One Team’ philosophy. This is underpinned by a five point framework which helps build, develop and retain a strong successful team.
  2. Press are welcome to attend the Recruitment event for photos and comments

 For further information, interview requests and images contact:
Louise Holland

PR Support
Holland Alexander UK
Direct Line: 0116 261 6868

M: 0795 141 6845

 Event is being held at:

Sytner Group

Sytner Group Ltd
2 Penman Way
Grove Park
LE19 1ST

Tel: 0845 481 0148

REM Derbyshire Heritage Awards Winners


press release                                                                         



Nocturnal adventures, late night openings and activities across Derbyshire this weekend

Night owls can look forward to a weekend of nocturnal adventures as museums and galleries alike inspire fresh discovery by opening their doors to late night visitors as part of Museums at Night 2010 – the annual after-hours celebration. 

Museums and galleries across the country are uniting to open up their collections to the public, with late opening hours and a huge range of activities for all and the East Midlands boasting a great range of events this weekend.

Museums at Night is organised by Culture24 and will take place from 14 -16 May to coincide with the Europe wide campaign La Nuit de Musées.

Renaissance East Midlands is supporting the family friendly events and museum openings happening at night across the East Midlands. In Derbyshire these include; a special evening viewing of Bridging The Gap exhibition at Buxton Museum and Art Gallery; meeting ‘live’ characters from the collection at the Museum of Childhood; story telling, a treasure hunt and shadow theatre at Strutts North Mill, Belper; high drama and excitement for children as the story unfolds of the Wirkswirth Highway Robbery at Wirksworth Heritage Centre; and traditional games, jigs and reels and sing-along songs with scrumptious buffet food in an evening of Folk, Beer & Skittles at Bakewell Old House Museum.

 Buxton Museum and Art Gallery

Bridging the Gap

Friday 14 May 7-9pm


01298 24658

Join us for a special late evening opening – view the ‘Bridging the Gap’ exhibition and find out about the bridges of Derbyshire. Historically, travel in Derbyshire was tortuous, riding over broken roads on high moorland. Artworks from the museum’s permanent collection will show some of the engineering challenges that brought new bridges and tunnels to the county that changed the landscape and travel forever, and some of the famous bridges that may have inspired these designers.

 Museum Of Childhood at Sudbury Hall

A Night at the National Trust Museum of Childhood

Friday 14 May 5-8pm

Normal admission charges apply. Free to National Trust members.

01283 585337

Experience the Museum of Childhood at Night when characters from our collections will come to life. Characters you will encounter include a Storm Trouper, Victorian School Master, Mad Hatter, Red and White Queens, Spanish Dancer, Bob the Builder and many more.

 Strutts North Mill, Belper

Night at the Museum at Strutt’s North Mill 

Saturday 15 May 6:30-9pm

Adults £4 /children FREE

01773 880474

Explore the history of Belper. Come and meet Mr Strutt himself, the mill workers, framework knitters, farm hands and nail makers who will give a personal account of life around the Mills 200 years ago. In addition there will be story telling, a treasure hunt, shadow theatre, refreshments and other attractions.

 Wirksworth Heritage Centre

Stand and Deliver

Saturday 15 May

01629 825225

An evening event for children based around the very real ‘Wirksworth Highway Robbery’ of 1820.
Children will be guided through an evening of high drama and excitement as a story unfolds based on an image of the original Highway Robbery Reward Poster. Fancy dress (for children and adults) optional! 

 Bakewell Old House Museum 

Folk, Beer and Skittles – Cheese and Pickles

Saturday 15 May 7pm – 10pm 

Adults £9.50 / Child £7.00

01629 813 642

A fun filled evening’s entertainment of traditional games and lively musical entertainment from the Noisy Neighbours – Irish, English, Scottish Jigs and Reels and sing-along songs such as The Wild Rover and Molly Malone.  All washed down with tasty beer from the award winning Thornbridge Brewery and scrumptious buffet food.  Book early to avoid disappointment.

 Erewash Museum

Night At The Museum Event

Saturday 15th May 7pm to 9pm


0115 9071141

Come along to the museum as we celebrate our Night At The Museum event.
The museum will be open for a special chance to view the building and exhibitions in the evening.
View the night sky in the museum garden with Ilkeston & District Astronomical Society and hear about the history of Derbyshire through stories, songs and legends.

This is a rare opportunity to visit your local museum during the evening and the exciting activities should appeal to regular museum goers and new customers, adults and children. 

 For the latest information and to find out what’s happening near you visit 



For further information, interview requests and pictures contact:

Mandy Dearsley 


T: 0116 261 6867

or Louise Holland


T: 0116 261 6868

Notes to Editors:

 Museums at Night is organised by Culture24 and is funded by MLA. For further information visit

  1. Museums at Night Weekend will take place over the weekend Friday 14 – Sunday 16 May. The Europe-wide celebration will be on Saturday 15 May.
  2. Culture24 is a registered charity and not-for-profit online publisher, working across the arts, heritage, education, and tourism sectors.
  3. Renaissance is the MLA’s ground-breaking programme to transform England’s regional museums. Renaissance East Midlands leads and delivers the programme across Derbyshire, Leicestershire, Lincolnshire, Northamptonshire and Nottinghamshire for further details visit
  4. La Nuit De Musée was introduced by the French Culture Department to succeed Printemps de Musées and takes place on the Saturday nearest to International Museums Day (May 18).  It is now supported by the Council of Europe. In 2009, over 2,500 museums in 41 European countries took part. For more information visit
  5. MLA is the government agency for museums, libraries and archives. Leading strategically, MLA promotes best practice to inspire innovative, integrated and sustainable services for all. Visit

 Holland Alexander. Be Inspired. Events, Marketing & PR Agency. London & Leicester.

Three days before- the main event

Tuesday we have a conference for an important client which is being hosted at the Leicester City Football Club. With three working days to the event there are a number of key tasks that have to be completed. Below are some of the activities that an events team would be partaking in three days prior to an event.

 Three days before an event

At this stage the majority of the event would be in place, we would like to be sure that only the final stages of the event needed to be done with just three working days to go. We would ensure all the event collateral has been produced, any printed agendas, guest information or delegate packs would be collated. The team would have created and double checked all name badges/place cards to ensure they match the latest guest list (this are often still being done on the day of event due to last minute guest changes!).  Any non respondents from R.S.V.P lists would be contacted and followed up. Any contractors and the client will have been sent the event plan a few weeks in advance, and the latest dietary list will be issued to the venue with any other pieces of information they may need.

 The day before the event

We always aim to set up the venue the day before the event if possible. This allows us to sort any changes needed to be made in the office and makes sure that we can get all the details right on the day of the event, making the event the best possible. By setting up the day prior to the event, this also saves time in terms of jobs to do on the day of the event, and allows us to focus on the minor details and special flourishes that make that bit of difference!  On an event day the last thing you want is to be running around looking for a place card and not be able to reproduce one; so we would ensure we had spares of everything and all contingency plans thought through. Below are some of the things we would aim to do the day before

–          Set up all technical requirements

–          Build the stage

–          Set up the registration desk

–          Set out the tables

–          Put out any flowers/centre pieces/props

–          Place name places

–          Ensure flow/movement of event layout is correct

–          Have all equipment needed for day of event out and ready in place.

 The day of the event

Early Arrival: Early arrival is key, the specific time obviously depends on what time the event is but we aim to be there first thing, which makes it even more difficult it the event goes live at 7.30am! Once at the venue, we would check all the name badges are correct and up to date- placing any changes that were made the day before at set up. Any other equipment from external suppliers would be set up and secure (e.g tech desk/stages/music).The team and venue would be briefed on the run of the event and all questions would be answered. The event team would allow five minutes to do a walk through in the eyes of the guest to ensure all areas have been covered. All team members would be placed in position ready  and waiting for the event to commence prompt and professionally. Preparation, time scheduling and a proper team plan is they key to success!


‘’Luck is when preparation meets opportunity’’.

And opportunities arise with success. – the great eagle.

Top five ways to good customer services at an event

Claire from the team has put together her top five ways to good customer services at an event, see what you think 

  1. Look professional: This doesn’t just mean keeping your appearance tidy and in fitting with the type of event. For instance  if it is a conference wear smart work clothes,  if it is an evening event perhaps a smart evening dress- this is still important but it won’t complete the picture. Essentially it means look like you are there to work and to help the guest, don’t be eating a biscuit when they come in and don’t be talking loudly about last nights football match.
  2. Be Visible: At holland alexander we wear black to events to ensure that we are all on brand but also so that we are not the main focus, the event isn’t about us. However we know that a guest/client needs to be able to find us if they want something. Make sure that a member of the events team is always around and visible ready to help anyone that needs it. For example if it is at a conference, have a main desk where there is always one member of the team there to help- and make sure the customer knows this.
  3. Go above and beyond: Each guest is special and deserves to be treated so. Make sure they feel welcome, ask them if they have everything they need, if someone looks lost ask them if they need help. Go the extra mile, after all that person could be a potential client, employer or even well disguised Royalty. By treating everyone the same it saves any embarrassment at a later stage.
  4. Know your stuff: All event staff should be well briefed not only on what their own role is but on everything to do with the event, this doesn’t mean they need to know every song on a soundtrack. It does mean that they should know the answer to as many questions as they can. At holland alexander once we have set up a venue for an event we leave and enter again as a guest, walking through their route and their evening, during this process we try and trouble shoot, thinking of any questions that may arise, and the answers. Although you can’t be prepared for everything you can certainly try!
  5. Deal with complaints with grace and poise: It is a fact that at an event as a member of events staff you will be the face of the event, this means that the client, the guests and even the venue will come to you when something goes wrong. If any of these people are frustrated or are having an issue then they will come to you, and they may not be very nice or reasonable about it. At this be polite and listen to what they want. Think about number 3 and go above and beyond to help them in any way you can. It may be the difference between them having a good evening or not. It may also be the difference between your client getting a complaint from one of their guests. Although it likely isn’t your fault, and the person in front of you may not be very nice, take the high ground and be the best you can and ‘make great things happen’.

aire from the team has put together her 5 top ways to give good customer services an an event. See what you think