Jenna’s first two weeks

Well I’ve just officially completed my first two weeks as an Apprentice Events Executive within the HA team and have had nothing but great experiences so far!

Not only have I been warmly welcomed within the HA office, (along with plentiful treats and teas!) i have been fully briefed and caught up to date with all the exciting events and projects happening along the pipeline!

 I’ve joined the team at a busy time, and not only have i been given a lot of responsibility with my own tasks and duties on a daily basis, but I’ve also been given the opportunity and have started work on planning and running my first event from start to finish along with colleague Claire!.. i can’t wait to get stuck in and learn all about the different skills and aspects required!

 Two weeks down, several client meetings, events and team talks completed – what will the next few months bring?!……


holland alexander. Event Management, Marketing and PR Company. Leicester and London

HA Summer eNews


“Diversity” it seems has been our communications world for the last quarter. Here’s a range of some of the great client projects we are working on from Manchester to Rutland to touching the magic of 2012, business is certainly fast paced..
Culture Club 13th June 2011
A year to go to the 2012 London Olympic and Paralympic Games and this month the East Midlands team commissioned Holland Alexander to deliver for the third year the “Culture Club 2011” Conference held at The Core in Corby. 150 delegates heard from Paul Deighton, Chief Executive at LOCOG, Ruth Mackenzie, Head of the Cultural Olympiad and regional delivery teams from Lincolnshire and Northamptonshire. The Torch Relay programme was another highlight in a packed speaker schedule combined with strong artistic performances by Joel Stickley, DjoeeTomakloe and the Four Winds Festival.
HA preferred technical supplier for Concorde Conference Centre
In April we worked with Manchester Airport in staging a trade event at the Concorde Conference Centre, branded as “Manchester Airport Rocks.” Our team designed and managed the technical production at the event. Having worked successfully together on the project, we are delighted to have been appointed as a preferred events technical supplier to the spectacular venue. If you are looking for a unique location (it’s next to the runway ..) and an impressive iconic backdrop for your next event, Concorde Conference Centre is a winner.
Four Winds Festival 25th and 26th June 2011
Our marketing and PR ideas were brought into the Four Winds Festival 2011 team back in March. In developing the public engagement campaign, we created a short film to be played on the BBC Big Screens in Leicester and Derby city centres. The film profiles the family 12noon to 4pm festival and the evening performance of The Way The Winds Blow. If you cannot wait until your next city centre, take a look at a commercial edit of film on our website. See film

The Way the Winds Blow It is the story of Rutland Water as told in an atmospheric treat of music, dance and choreographed sailing in the most dramatic of settings that Hannah Gordon will be bringing to life for the audience assembled on the banks of the south shore on the weekend of 25th and 26th June 2011. Tickets are on sale for the evening show at £5 concessions, £10 adults at

Good luck to Chris Baldwin and his production team for next weekend’s festival
Christmas 2011
We will take the strain so you can take to the dance floor… Holland Alexander is ready to organise your Christmas celebrations ensuring you get the best venue, preferred and rates for any size budget. From elegant hospitality to extravagant parties, we can design your Christmas events where you can entertain your clients or reward your staff with an end of year celebration that will be tough to compete with in 2012. Order with us before the end of July and we’ll throw in a 25% discount to help with the Christmas cheer.
Apprentice – Your Hired! Jenna joins HA
Sheffield University student Jenna Saunders joins the team this month. Jenna will take up her role as Apprentice Events Executive. Jenna will be working on a number of client events including organising a promotional tour in September. A warm welcome awaits Jenna, along with a reasonable amount of tea consumption. We drink a great deal of tea, daily.





Four Winds Festival Media Release: Four Winds Festival is just days away

Four Winds Festival 2011 Media Release

19 June 2011

Four Winds Festival is just days away

After months of planning and preparation the Four Winds Festival featuring the spectacular performance of “The Way the Winds Blow” will be held thisweekend at Rutland Water, (6.30pm).

Told in an atmospheric treat of music The Way the Winds Blow is the story of Rutland Water narrated by Hannah Gordon featuring giant Osprey puppets, 100 boats and over 500 local and international artists.

The evening show is ticketed with gates opening at 5.30pm and the performance starting at 6.30pm. Tickets are available online now at and show visitors are encouraged to buy their tickets in advance.

In the final week to the staging of the show, the cast including Senegalese drummers, crew and the thousands of pieces that will create the puppets will be arriving at Rutland Water.

The festival production has sought local participation from its inception in bringing the story to life and

will include:

·Rutland primary schools

·Rutland secondary schools

·Youth Brass 2000

·Rutland Concert Band

·Amateur dramatics groups

·Opera groups

·Sailability group

·Rutland Sailing Club – Adults and youth sections

·University of Leicester Sailing Club

·25 technicians drawn from local arts societies and trained and supported by a professional team

·The professional theatre company El Glayu from Asturias in Spain

·Performers from St Mary’s University College, London

·Senegalese professional percussionists supporting 60 young Rutland people

Peter Davis, Head of Music at Oakham School is the Musical Director.

Prior to the evening shows on the banks of Rutland Water visitors can enjoy for free a range of family based activities at the Four Winds Festival. From 12noon to 4pm, workshops and hands-on experiences are on offer with puppet making, music and wind chime production, sailing opportunities and views of the Rutland Water osprey nests.

The festival title of “Four Winds Festival” refers to the four kinds of wind represented in the show: The wind used by the sailors in their sails; The wind on which the Osprey flies between Rutland and Senegal;The wind used by the musicians and singers; the wind with which the boats sail and finally the winds of creativity which pulls everything together.

There are just 5,000 tickets for both the Saturday and Sunday evening performances and organisers indicate that tickets for the show are selling fast and recommend snapping tickets up as early as possible to guarantee a place at this unique and breathtaking event. Arts for Rutland, the organisation leading, promoting and supporting the arts in Rutland have joined forces with a number of supporters to bring the Four Winds Festival to the East Midlands.

The Four Winds Festival, incorporating The Way the Winds Blow is part of the Igniting Ambition Festival 2011, a Cultural Olympiad programme in the East Midlands and has attracted funding from Arts Council England, Legacy Trust UK and the European Regional Development Fund (ERDF). MJE Productions are the lead sponsor.

Tickets for The Way the Winds Blow are on now sale priced at £5 for concessions, £10 for adults and a family ticket for five guests is £25 and available online at The latest festival news is also shared on the festival’s twitter account @4windsfestival.

Image: Production crew test the 11m Osprey puppet








Notes to Editors:

For further information, images and interviews please contact Holland Alexander, the Four Winds Festival PR team on 0116 2616 6867 or email to or Interviews and images can be taken of the preparations on site on Wednesday 22nd June from 2pm to 5pm.

1. Arts for Rutland

Arts for Rutland is a Registered Charity and is committed to leading, promoting and supporting the arts in Rutland. It consists of a committee and representatives of many arts organisations and individuals as

would like to be involved. The Arts include, film, theatre, music, comedy, dance, visual arts, creative writing and any other art form which the organisation recognises. Arts for Rutland seek to promote the wealth of enterprise and activity in the county by whatever means possible.

2. Igniting Ambition as part of the Cultural Olympiad Programme

The Four Winds Festival is part of Igniting Ambition, a Cultural Olympiad programme in the East Midlands which invests in projects and people that take the London 2012 Olympic and Paralympic Games as their inspiration to create once in a lifetime cultural opportunities for audiences and communities.

Igniting Ambition is funded by Legacy Trust UK an independent charity set up to create a cultural and sporting legacy from the London 2012 Olympic and Paralympic Games, the European Regional Development Fund and the East Midlands Development Agency with the support of Arts Council England and many others.

Legacy Trust UK is an independent charity set up to create a cultural and sporting legacy from the London 2012 Olympic and Paralympic Games across the UK and is also a principal funder of the Cultural Olympiad and London 2012 Festival. The trust is funded by a £40 million endowment from the Big Lottery Fund (£29m), the Department for Culture Media and Sport (£6m) and Arts Council England (£5m).

Legacy Trust UK supports a wide range of innovative cultural and sporting activities that celebrate the London 2012 Olympic and Paralympic Games and will leave a lasting legacy in communities throughout the United Kingdom.

Legacy Trust UK is a principal funder of the Cultural Olympiad and London 2012 Festival 2012. The Trust is funded by a £40 million endowment from the Big Lottery Fund (£29m), Department for Culture Media and Sport (£6m) and Arts Council England (£5m).

3.Anglian Water – Rutland Water Park, Festival location

Set in 4,200 acres of open countryside, the water park is the central attraction in England’s smallest county of Rutland and offers activities for all the family, including cycling, bird watching, fishing, sailing and other watersports. There is also a nature reserve managed with the Leicestershire and Rutland Wildlife Trust. In the summer the reserve is home to several pairs of breeding ospreys. In 2001 it became the first place these magnificent birds of prey had successfully bred in England for 150 years.

Work to expand and improve the nature reserve at Rutland is an example of Anglian Water’s commitment to the environment. This is reinforced by the company’s Love Every Drop manifesto, which includes commitments to cut carbon emissions and protect and enhance biodiversity.

4. Chris Baldwin, Artistic Director and Playwright

Chris Baldwin (Artistic Director of Spiral has written and directed 150 plays for theatres across Europe. He has also been guest director for theatre companies in England, Germany, Spain and Poland and gained an international reputation as a teacher of theatre practice.

Chris is also a member of the European Working Group into the function and management of European Arts Festivals. He is a Professor of theatre direction at Rose Bruford College of Theatre and Performance in London.

5. Peter Davis, Musical Director

Peter began his musical education as a chorister at Salisbury Cathedral returning as organ scholar in his gap year. He studied music at Cambridge University and as an organ scholar at St John’s College, and having graduated with a first-class music degree, he moved into the teaching profession. He became one of the youngest HMC Directors of Music at Haileybury in 2000, building up the school’s music until they won the BBC Songs of Praise title of School Choir of the Year in 2005. He moved to Oakham School as Director of Music in 2005, overseeing one of the largest school departments in the country.