sport & media


A highlight of Holland Alexander’s experience has been to deliver the programming and marketing of the Special Olympic Great Britain National Games. Delivering a sell-out Opening Ceremony to the promotion of 22 competition venues, the seven-day games festival was a tremendous success.

Producing sports awards and raising commercial income for clients also feature in our portfolio, along with public events and engagement campaigns for the London 2012 Cultural Olympiad and city sport festivals.

The team at Holland Alexander has very strong links to horseracing, having a sister company, Horsepower Xp which focuses on production, content design and audience engagement for the horseracing industry.

Horsepower launched a 4-day unique event called The Syndicate Stable at Doncaster St Leger 2019 to promote and raise the profile of syndicates to racegoers. The event was held in a premium marquee in the Grandstand enclosure, and was attended by 15+ syndicates and clubs from all over the UK.


A great day yesterday in the Horsepower Xp marquee promoting Titanium Racing – nice to see so many pop in and discover more about how affordable ownership really is!

Megan, Manager of Titanium Racing syndicate


Holland Alexander has produced national, high-prestige industry award events in London, to category specialist expos for education for daily newspapers and magazines. The important conversion to digital is a feature of our event design assets with creative, but not expensive, audience engagement tactics and participation.

Holland Alexander created and managed the International Media and Communication Association Congress. We hosted 1,200 delegates from across the globe in a five-day education, expo and engagement programme. Our team designed the conferencing plan with over 400 speakers and 250 events, all digital and registration tools and worked with local DMCs on accommodation and transportation.

Everyone I spoke to agreed with me that the evening was probably the best we have experienced in years.

I think I speak for the entire ACE committee in affirming Holland Alexander feels so part of our overall team, you have embraced our goals and ideals fully, delivering a service and commitment rarely seen today.”

Mark Farris, ACE