Charity of the Year 2022 – Standing Tall Foundation

Holland Alexander are proud to announce the Standing Tall Foundation as our Charity of the Year 2022.

In October 2009, Corporal Andy Reid MBE stepped on a Taliban improvised explosive device while on patrol in Helmand Province, Afghanistan. Injured so badly that it was thought he would not survive, he defied the odds to the extent that, within a month, he was able to meet up with members of his patrol again. Since then as a triple amputee, he has gone on to carry out many arduous challenges to raise money and give back to the associations that helped him and his family through difficult times.

After we met Andy as a guest speaker at one of our live events in 2021, we were inspired by his story and how much he has achieved, and his mission to help others. We were delighted when Andy reached out to us to work with him on producing his future events for his foundation.

Ellen French, Digital Manager at Holland Alexander said;

“It is an honour to work with Andy and his charitable foundation goals. After watching him present at one of our conferences in 2021, I was so inspired by his positive attitude and commitment to helping others. The Standing Tall Foundation values very much align with our own at Holland Alexander, so when Andy approached us to produce one of this charity’s upcoming events, we were totally inspired to take it one step better and make the Standing Tall Foundation our nominated charity for this year.”

The Standing Tall Foundation was co-founded by Andy and his friend John Tabern (also CEO of the Foundation), in March 2020. The Foundations aims, are to promote the mental and physical health of all community groups, through the provision of counselling, addiction support and physical activity initiatives. They further extend this support into the community to help those in financial hardship, including the homeless, via the provision of grants, items and services using the resources secured by the Foundation or those made available.

Andy Reid MBE said:

“I first met Holland Alexander when I was booked as a speaker for a corporate event in Leeds. I arrived the night before the event and was met by Louise and fully briefed on next day’s plan even though it was clear Louise was extremely busy, she took the time to do that which I thought was very professional, and the next day the event was amazing and nothing was took much trouble. So when it came to planning my own event it was a no brainier to contact them. Myself and everyone at the Standing Tall foundation are delighted to have them as a foundation partner and very much look forward to working with them on future events.”

We are honoured to be named a foundation partner and really looking forward to working with Andy and his team to produce the upcoming Standing Tall gala dinner/awards event in September 2022. More details on how to get tickets and location will be available soon.