WaterRower rows the extra mile at BE:FIT

Tuesday 11 March 2014

WaterRower logo

Visitors to a London health show will be able to take part in a rowing challenge and one visitor will row away with an award winning WaterRower, worth over £1,000.

Total body fitness product manufacturer, WaterRower, exhibiting at the BE:FIT festival 28-30 March, are delighted to be bringing an exciting competition to the event.

WaterRower, designed in the USA and trail blazing here provides the ultimate experience and purity of rowing on water combined with an unbeatable workout.

WaterRower uses its unique water fly wheel to simulate on-the-water rowing with infinite resistance levels. Up to 1,000 Kcals can be burned off in an hour and with accompanying software it creates the best work out experience.

Commercial Sales Manager, Ben Rymer said “WaterRower has been a long time exhibitor at events across the UK. Our stand is always busy. Once you try our machines, you’re hooked. We’re looking forward to BE:FIT and seeing how the rowing challenge works out.”

Every race winner will receive an Equinox Kensington luxury gym 3-day pass and the chance to win their very own WaterRower.

Also at BE:FIT is “ShockWave”, extreme cross-training at its best. This circuit challenge utilises a specially designed WaterRower machine to provide short-burst, high-intensity, calorie-torching intervals alongside functional strength and sculpting stations which target and chisel the legs, core and arms.

Show visitors will be able to take part in a Shockwave session hosted by USA FitPro Geoff Bagshaw and Nike Sponsored athlete and trainer Rory Knight on 28th March at 10.30am.

WaterRower at BE:FIT can be found at stand Ft1.

Get the row down and join @WaterRowerUK and www.facebook.com/waterrower

The full product range is available at www.waterrower.co.uk or call 020 8749 9090.

Notes to journalists:

History of the WaterRower company:

WaterRower was designed in the mid ’80s by Yale and US National Team Rower John Duke who formed WaterRower Inc in 1988 in Rhode Island, in the North Eastern United States.

WaterRower (UK) Ltd was formed in 1991 to market and distribute the WaterRower throughout Europe under license to WaterRower Inc.

The West London Acton offices and showroom are the European Headquarters.

A 1998 merger brought the two entities, WaterRower Inc and WaterRower (UK) Ltd under common ownership. Peter King headed the company as CEO for many years and today serves as chairman of the board and member of the board of directors.

In 2000 WaterRower Australia Pty Ltd was formed, to service Australasia and the Asian Region on the way to creating a global network of offices to service the WaterRower markets and customers.

WaterRower has over 120 staff in 11 global offices while manufacturing all WaterRower products in the Warren facility in the USA.

WaterRower UK Media team:

For further information and to join in the journalists rowing or Shockwave challenge on Friday 28th March, contact the WaterRower UK media team at Holland Alexander:

Louise Holland, Adele Brett or Jade Hill.
Tel: 020 3487 0067 or 0795 141 6845 (24/7 pick up)
louise@hollandalexander.com or