Media release: University of Leicester and Holland Alexander in skills training boost


University of Leicester works with HOLLAND ALEXANDER to train the next generation of Event Management Professionals

With the graduate job market becoming increasingly competitive, the University of Leicester has launched a new initiative with Holland Alexander to enhance the employability skills of its students.

The Holland Alexander Event Management Challenge gives students invaluable events management and PR experience, and will help them to jump start their future careers.

Director of the Careers Service Bob Athwal said:

“We are delighted to be working closely with Holland Alexander on a number of exciting initiatives to enhance the employability of our students. This challenge represents a fantastic opportunity for students to gain real life experience from one of the region’s leading events management companies, and get valuable insight into this diverse industry. We are very grateful to Louise and her team for giving up their time to develop our students.”

Students were required to devise and submit an events proposal to a fictional client: the successful candidates won the opportunity to attend an intensive training day at the Holland Alexander Leicester studios and two candidates will win the chance for on-the-job experience at a future event.

Holland Alexander Director Louise Holland commented:

“We are delighted to be working in close partnership with the University of Leicester this year and giving participants a unique insight into what we expect from graduates entering our business whilst helping them to develop the employability tools to succeed after university.”

The initiative follows the recent announcement that the University has introduced a new Award for Industry Awareness through which students can receive specialised training from graduate recruiters at FTSE 100 company, NEXT. Students receive on the job training at NEXT headquarters in Enderby, Leicester, taking part in business case studies and mock interviews by internal graduate recruiters.

The University of Leicester Careers Service offers a wide range of engagement activities to enhance the employability skills and prospects of students. These include careers fairs, skills workshops, The Leicester Award and a diverse range of activities based within the academic Colleges.

Note to newsdesk:

For more information about The University of Leicester Careers Service or employer engagement activities contact

Aimee Harrisonwild, Employer Liaison Manager 0116 252 5117 or email

 For more information about Holland Alexander please contact

 Louise Holland, Managing Director, 0116 261 6868,