Social Media Engagement

Holland Alexander was very proud to be chosen as the Marketing and PR Partner for Leicester’s Design Season 2, 2018/19. One of our key objectives was Media Management.

We delivered an experiential digital marketing campaign posting around:

• the history of design
• influential figures
• highlights from Design Season in October 2018
• engaging with tweets from the DS2 partners and sponsors
• sharing information regarding Design events around the country
• following a colleague’s visit to the Architecture Festival in Rotterdam
• steady release of videos of interviews with individuals and companies linked to Design in Leicester
• sharing the programme for DS2
• sharing as much information as possible regarding each event within the schedule

During the Season itself, each day posts were included advertising what was happening that day, what was coming up soon and any images and testimonials from recent events.

At the end of the Design Season, our social media experts used analytics to build a full report regarding engagement, account growth and demographics of the audience to advise our client on the success of the campaign and events.