"Holland Alexander are now in the second year of providing marketing and communications support for the Renaissance East Midlands programme. Their approach is both highly flexible and cost effective, providing the additional support, time, expertise and creative inspiration which enables us to achieve the most with limited resources. To be as effective as possible the Renaissance programme in the region must be underpinned by ongoing communication to the sector and to audiences; Holland Alexander make sure that we are able to communicate the brilliant services offered by museums and the support and facilities available to those who run them."
Katherine Wilson, Renaissance East Midlands
Case Study: Renaissance East Midlands:
communicating with our stakeholders
communicating with our stakeholders
The brief: To support Renaissance East Midlands' programme of internal and external communication with its stakeholders and undertake specific tasks as part of the communications programme to support and increase the impact of the business plan delivery throughout the year.
Scale:• 35 communications to over 10,000 recipients
• 5 launch events to 100 people
• 1 advocacy short film
• 5 launch events to 100 people
• 1 advocacy short film
Scale:• 5 publications to 1750 recipients
• 1 venue marketing presentation
• Ongoing...
• 1 venue marketing presentation
• Ongoing...
Solution: To be as effective as possible, Renaissance East Midlands activity must be underpinned by a programme of internal and external communication. Holland Alexander UK supports this by managing the production of print, e-publications and advocacy documents, proactive work with the media, management of launch events and award ceremonies and general marketing activity for individual programme strands. This has included; the production of a monthly newsletter for officers, the region's museums community and other stakeholders; targeting specific audiences via PR in specialist and consumer media; producing targeted print and digital publications and undertaking launch events and award ceremonies where additional profile can be gained and more complex messages delivered.
We provide the following services:• Event management support
• Brand development
• Press and media campaigns
• Presentations to museum staff
• Brand development
• Press and media campaigns
• Presentations to museum staff
:• Venue sourcing and management
• Print, publication and short film production
• Marketing strategies for individual museums
• Print, publication and short film production
• Marketing strategies for individual museums
Result: Improved communications within the East Midlands museums' community and stakeholders.
Increased awareness of the Renaissance East Midlands brand. Development of the programme strands within the Business Plan. Increased awareness of the positive impact that museums have on the communities they serve and the region as a whole.
Increased awareness of the Renaissance East Midlands brand. Development of the programme strands within the Business Plan. Increased awareness of the positive impact that museums have on the communities they serve and the region as a whole.
